what we do
AAmplification
At Work
Every message has somewhere it needs to go and something it needs to set in motion. AAmplify MEDIA brings together paid media, earned media and trusted voices, informed by behavioral insight, to build the right approach around the audience, assignment and outcome.
The Right Capabilities.
In The Right Combination.
AAmplification is not about adding channels. It’s about creating more opportunities for a message to move.
→ PAID MEDIA
Predictable Message Discovery. Put the right message in front of the right people with the precision, scale and frequency required to matter.
Strategy + planning. Audience strategy. Media buying. Digital + social. Programmatic. Search. CTV/OTT. Television. Audio. OOH. Multicultural media.
→ EARNED MEDIA
Build credibility. Develop stories and narratives others want to carry, giving messages context, validation and broader relevance.
Media relations. Narrative development. Thought leadership. National + local media. Multicultural media relations. Expert positioning.
→ INFLUENCER ENGAGEMENT
Build trust. Engage creators, experts, community leaders and other voices audiences already know and believe.
Creator + influencer strategy. Expert engagement. Grassroots activation. Trusted messenger programs.
→ BEHAVIORAL RESEARCH + INSIGHTS
Understand what moves people. Uncover the barriers, motivations and beliefs that shape how audiences think, decide and act.
Audience research. Behavioral insights. Message testing. Qualitative + quantitative research. Segmentation. Campaign evaluation.
→ OPTIMIZATION + MEASUREMENT
Learn what’s moving. Follow the signals, strengthen what’s working and use performance to inform what happens next.
Performance monitoring. Campaign optimization. KPI tracking. Testing + learning. Measurement. Reporting.
→ INTEGRATED STRATEGY
Build the right mix. Bring the right capabilities together around the audience, assignment and outcome.
Communications strategy. Audience strategy. Capability planning. Channel integration. Campaign architecture. Partner collaboration.
The Mix Follows The Mission
People decide what deserves their attention, what feels credible and who they’re willing to believe. So we start with understanding them. Research and testing help us uncover what matters, where discovery happens and what gives a message the opportunity to resonate and take hold. From there, we build the conditions it needs to be discovered, believed and carried forward.
Find The Friction
Understand what stands in the way.
Barrier + Motivator Research
Design The AAmplification Mix
Craft the outreach, engagement and optimization strategy.
Study The Shift
Optimize for outcomes.
Brand/Audience Lift Studies