SOLUTIONS
TARGETED REACH. MINIMIZED WASTE.
In a vast advertising ecosystem we help you drive your marketing goals forward with agility, at scale. We distribute your most important content and messages through state-of-the-art precision targeting tools, minimizing waste to those that cannot use your message.
01
It begins and ends with precision targeting of your target audience and smart optimization. With your input we design your media buys to target users by their passions, concerns, behaviors, interests, affiliations and consumption patterns. We protect your investment by placing ads in the right places, at the right times, and in the right combination of mutually reinforcing vehicles.
MEDIA BUY DESIGN
02
AAmplify buyers place your content in trusted and verified channels. Leveraging key research insights, we create a user journey that takes into account upper funnel tactics (i.e. paid partnerships, TV/video, digital display) and lower funnel tactics (i.e. paid search and contextually targeted social).
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Execution includes negotiating rates, securing inventory, daily/weekly maintenance and optimization, and dynamic/on-going reporting. We have deep rooted relationships with media platforms and vendors - partnering with them to go beyond conventional "spots and dots", to include added-value, frequency discounts, donated placements, leveraged influence, cross-platform support and beyond.
BUY EXECUTION
03
All the money and effort invested in your outreach is wasted if the right messages are not reaching (and resonating) with the right people, so ongoing measurement is critical.
At AAmplify MEDIA, our media buys are not just transactional; they are actionable, driving web users towards measurable engagement. We track and measure human behaviors on the path to votes, signups, mobilizations, increased affinity/advocacy and behavior change.
OUTCOMES AND ATTRIBUTION
